Steve Jobs stated at D8 that the app store is a revolution.  I thought he was overselling it, but app store is a revolution because people install apps without the fear of it screwing up their phone.  It's rare I download an application to my pc and run it.  For fear of crashing the computer, corrupting the computer, compromising personal information, pop ups, degraded performance, being in a botnet, viruses, etc.  Those fears are mitigated in the apps store.  Here are the reasons:
1 The app store is the first time a large, reputable company vouched for the integrity of hundreds of thousands of applications.
2 When you close an app, it is cut off.  The lack of multi-tasking (and now true multi-tasking) ensures rogue apps don't waste your cpu cycles.
3 Apps can't access or compromise the data in other apps.  Users can't even mess up the files since there is no system file browser.
4 You can easily delete applications.  The uninstall process is handled by the operating system.  You don't have to worry about the app not uninstalling properly.
5 The login/purchase process only involves entering a password.   This reduces the overhead of entering all your payment information to buy an application.
