This yahoo talent show site exemplifies my problem with Yahoo's direction. The girl on this ad acts like she is on tv. I think fundamentally the problem is that Terry Semel is from Warner Brothers where he turned them around by producing a string of huge blockbusters. I don't think he or the people he has brought in understands the web. If this is their answer to google buying youtube they are in big trouble. (the original ad featured the robot break dancing clip of david elsewhere that was made famous on youtube). They don't seem to understand the interactive nature of the web versus a broadcast medium. Just today yahoo announced Yahoo food which will feature celebrity chefs.
Thursday, November 02, 2006
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